How social media can help a business excel

21st August, 2012 - Posted by admin - Comments Off

Social networks have been among the biggest developments on the world wide web over the past few years, with many business leaders across the UK also implementing such portals into their office space strategies.

For employers still on the bench about social media from a business standpoint, here is a guide of just a few benefits which can be achieved by pursuing the strategy.

Solve issues quickly

Social media enables issues to be solved in a snap. Nobody likes the waiting game, with this issue only becoming more aggravating when it holds up a person and their day-to-day life.

For example, customers who have to wait days or even weeks for a problem with a company’s service to be solved will likely lower their views of said firm.

Tom Ball, founder and chief executive at NearDesk, has highlighted this point from an experience which he came across a couple of years ago. After having a “nightmare experience” with two telephone companies, Mr Ball took to Twitter to explain the issues with phone company one and phone company two.

“One of them responded within 30 seconds and fixed my problem within half an hour. One of them I think took three days before anything happened,” the business specialist acknowledged.

“For the sake of them interacting, responding and listening, I came out thinking phone company one were wonderful and was not impressed with phone company two.”

Mobile marketing

Social media is a haven for mobile marketing. The strides taken in the technology world over the past few years have also seen social media becoming more easily accessible on mobile phones.

As such, people can now update their Facebook status or read the latest Tweets of those they are following while on the go – making it perfect for those in an office space responsible for pushing innovative marketing strategies.

Nigel Chadwick, founding director at Stream Communications and vice chairman at the Mobile Data Association, believes that this is only the start though.

He acknowledged: “There will certainly be a shift in terms of a link with advertising on digital signage. If you walk into a store, digital signs within the store [will be] really advertising towards social profiles of consumers that are in the stores.”

By getting on the bandwagon at the early stages, businesses could soon see their names becoming known to thousands, if not millions, of potential new customers.

Build a story through social media

Many advertising slogans are instantly eye-catching – think how good the iPod adverts were for gaining attention and customers – or annoyingly catchy – think no further than the Go Compare opera singer.

However, seeing a picture on a poster or a few seconds of video on a TV screen is no longer as effective for selling a product as it once was.

With social networking websites though, business leaders now have an engaging portal in which to highlight the appeal of their merchandise in a campaign which can be drawn out and highly engrossing.

Mr Ball explains: “The key thing for a marketing campaign for me is about telling a story worth telling. If you were at a party, you wouldn’t walk around quoting great products – you tend to tell stories.”

On top of this, social media can allow those with a passion for marketing to not only share their latest campaign with a large fanbase, but see this passed on again between friends of followers, and then friends of friends and so on. The cycle could be endless.

“There is a great quote saying that people share things on social media, because it says something about them – and again it is a big thing here, as companies think that social media is all about them, but it’s not – it’s about the customers and the users,” Mr Ball concluded.

About this blog

The Bizspace Blog provides support, advice and news to small to medium sized companies, start-ups and corporate companies.

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