Flexible workspace provider BizSpace has unveiled its new corporate branding, designed to appeal to and inspire its core market of start-ups and microbusinesses.
Bold and punchy, the brand is warm, witty and to-the-point, stripping back corporate jargon to speak directly to its customers in a down-to-earth manner. It features bold colours and simple styling.
The new branding is embodied throughout all elements of the company – from its signage and advertising to its interior décor and customer offering. The brand is currently being rolled out through all BizSpace’s 98 business centres and industrial sites throughout the UK.
The brand has been created after five years of internal development of the company’s values and vision, focusing on the celebration of its customers – a process which all staff have been involved with. BizSpace’s ethos is to act as a ‘silent partner’ to its customers, offering support and guidance when needed and allowing companies the facilities and structure to be able to grow and develop.
Marketing director, Emma Long, explained: “This has very much been a team effort between the BizSpace board, all our staff and our branding agency, The Hub. We have also paid close attention to feedback from our customers, to find out how we can provide the perfect platform for their businesses to launch and grow.
“We found that our previous branding, although still correct in that we offer affordable, flexible business space, didn’t completely capture the full story behind BizSpace and our Customer journeys. The new brand really showcases the BizSpace ethos and values of Professionalism, Honesty, Teamwork, Passion and Fun to the world and will show people we want to celebrate our customers not us.”
Some quirky elements of the branding include inspirational slogans on the walls of business centres, such as “Everything is possible” and “Four walls, no limits”. Customers will also be treated to on-brand surprises, such as a ‘welcome pact’ and keyring when taking out a new contract, or free car air fresheners declaring “I love the smell of optimism in the morning.”
Tim Dobbs, senior strategist from The Hub, added: “This has been an exciting and challenging project to work on with BizSpace. It was clear from the start that this was a passionate and forward-thinking company; we’re now establishing a brand that truly reflects the organisation’s vital role, its service ethos, and its committed, diverse and inspiring culture.
“The whole BizSpace team have been fantastic: embracing this new approach with enthusiasm; welcoming us into the business at every turn; and working to ensure every aspect of the new branding is embodied throughout their work.”
As part of the rebrand a number of key business centres are being overhauled with a fresh interior design scheme, created by BizSpace customer, Territory Interior Design. The schemes will take inspiration from centre’s immediate localities and celebrate the history of individual sites, as well as creating a vibrant and attractive work environment.
BizSpace is one of the leading national providers of flexible, affordable business accommodation to the SME, start-up and corporate markets.
Founded in 2000, with one site, BizSpace has since seen sustained growth to 100 locations which it owns across both England and Scotland, offering more than 6million sq ft of commercial units, offices, studio space, industrial premises or simple storage.
BizSpace offers companies all the benefits of a business premises, but without the burden of a fixed-term lease, as well as allowing them to choose from a variety of well-appointed locations and accommodation types. It also provides a range of beneficial additional services, including virtual offices, mailboxes, meeting rooms and training facilities. Customers receive a single bill each month, making administration easy.
For more information see www.BizSpace.co.uk or follow on Twitter @BizSpaceUK.