One of the most important aspects of a start-up or small business is the website. By having a well-made, well thought-up website, people are able to view your services all over the world. But, how can you improve your online platform? Well... here are four easy, quick steps:
Adding a blog to your website is a savvy secret. Not only will this improve your ranking on Google, but it will also drive customers to the site. The tip is to ensure that all platforms of social media mention the new blog, making sure that customers from all areas are able to access the piece.
Become a fully-fledged ‘Twit’ and a keen Facebooker. Post images relevant to your company on Instagram and network on LinkedIn. The more platforms you have, the more publicity you’ll get, and the stronger your social media skills will become. Of course, you should do all of this while linking to your website. It’s much easier than it sounds.
Facebook posting is a good way to get your website noticed, but Facebook advertising is even better. Facebook advertising is one of the most direct ways to meet your target audience. You can choose who sees your advert, and you can also spend as much or as little as you would like per month.
Try to guest post on well-known publications. This will not only make customers of other businesses aware of you and your company but can also give you the chance to include a backlink to your website.
The more pages that feature backlinks to your website, the more unique visitors you will get and the higher up you will be on Google rankings.