09 April 2018
Today's blog is by Sophie Bradshaw, a professional editor, proof-reader, ghost-writer and commissioning editor, who has over 14 years of experience in publishing.
Whether you're a small business, entrepreneur, a coach or consultant, a blogger, or you just have a great idea for a book, Sophie offers courses and workshops to help bring your vision to life. With her years of experience in publishing, Sophie is able to advise you on the structure, style and tone of your book, helping create your draft into a publishable script. Learn for yourself why writing a book is a great idea for your business.
Imagine if you could stand out from other people in your industry. Imagine if you had a dedicated marketing department working away without you having to do anything. Imagine if you could spend several hours a day with hundreds of your ideal customers explaining your product or service.
If you are a business owner, coach, consultant or entrepreneur, you will have built up assets in your business. These might be marketing materials such as business cards, brochures and fliers. They might be items of content such as blog pieces, social media posts and articles. They might be processes and systems, email lists or physical products. All of these things are important to help you grow your brand and attract new customers. But what if you could combine all of the above into one asset that would work harder for you than anything else in your toolkit?
That is what a business book can do. Below are three reasons why writing a book is the best thing you can do for your business this year – and how it will change the way you do business forever.
Trust is what makes people buy. Without it, everything you do is just noise. And the only way your potential customers are going to trust you is if they have spent time with you. Points of contact can be through social media or your website, but
When the media want to speak to an authority on a subject, they search for an expert. But how do they know who the expert is? Experts write books, so if you want to become an authority in your field and increase your credibility, becoming an author is the best thing you can do.
After Google and YouTube, the third most used search engine in the world is Amazon. This proves that, even in an age of bitesize online content, when people really want to discover something they want a book. And this is how a book works hardest for you. Whether it is discoverable on Amazon or you give it away at seminars, you can reach more potential clients with a book than through any other method. You won’t have to search for your clients; your clients will find you.
I have no doubt in your ability to transform your business with a book. You just have to find the time and knowledge to write it. To do this you will need three things: