While it’s been estimated that bank holidays cost UK businesses billions of pounds each year in lost productivity, for many retailers, Easter is one of the busiest periods in the year. Whether you benefit or not, it’s now become the norm for companies to use seasonal holidays in their marketing or communication with customers. After all, it’s a fun way to connect with both current and prospective customers.
Our business centre in Hooton held a coffee morning and raffle yesterday, generating almost £300 for charity. Over 20 prizes were donated for the event, from a paintballing day and 50% off a driving experience, to wine, cakes and of course Easter eggs. The money raised will go to Claire House, a local children’s hospice that has provided fantastic support to one of our longstanding customers, The Chester Partnership.
At Team Valley, our centre manager Stacey Normandale has organised an Easter egg hunt. She’ll be hiding 24 eggs around the site, and those lucky enough to find a chick (not real we hasten to add) will get a special prize! Intraining, a local company offering training for businesses nationwide will also be on hand to talk to companies about their services and what they can offer.
While we recognise that not everyone will stop working over Easter, it’s likely that there’ll be fewer people around, which is when thieves often try to take advantage. Most of our sites have security patrols and/or security cameras, but if your business is closed for the weekend, please: